THE NAME
The name SWAISSRA is the Arabic word for Switzerland. This unique name was chosen because one of the company's founders and owners is from Saudi Arabia. The logo incorporates elements that symbolize the Swiss flag and landscape: the mountain and snow represent the Alps, and the red color and cross directly symbolize the flag of Switzerland.
THE COMPANY
We offer a full spectrum of specialized services by working through our network of partner and internal organizations. We specifically target projects in the food industry, tourism, and cultural, entertainment, and intellectual events. We are experts in providing seamless, integrated services and intelligent planning for all types of market needs.
THE PARTNERS
Mansour Al Zamil, a Saudi national with extensive international experience in business development and strategic planning, and Harun Tschannen, a Swiss national known for his deep knowledge of the local landscape, together provide a vast and complementary spectrum of expertise to the market.
ZUG
The town of Zug, and the overlooking hill, Zugerberg, are significant because both Mansour and Harun attended high school at Institut Montana, though in different decades—the late 70s and 90s.
SWAISSRA gMBH
About Us
Our Principles
Our Vision
SWAISSRA GmbH was founded in 2025 by Mansour Al Zamil from Saudi Arabia, and Harun Tschannen from Switzerland, to serve as a key link between the Swiss market, and global markets, particularly in the Middle East and North Africa (MENA). SWAISSRA's strength lies in the founders' comprehensive knowledge of the Swiss and international business landscape. This enables the company to build sustainable, trusting, and mutually beneficial partnerships.
Our Vision
Our Principles
Our Vision
To make SWAISSRA GmbH a synonym for excellence. We achieve this through a seamless and effective integrated system (administrative, technical, and on-site) in which every employee assumes personal responsibility for delivering high-quality services, creative innovations, and effective development solutions.
Our Principles
Our Principles
Our Principles
SWAISSRA GmbH pursues a comprehensive quality policy for all services and activities it provides to its clients. This includes the documentation of specific workflows for execution and the definition of clear performance standards and criteria that are used for evaluation throughout the implementation process.
Our Values
Our Services
Our Principles
The core values of SWAISSRA GmbH are transparency, honesty, and credibility. We apply these principles with tireless commitment and precision to all our services. Our ultimate goal is to enrich the lives of everyone in our community, including our customers, partners, and employees.
Our Services
Our Services
Our Services
SWAISSRA GmbH leverages its network of affiliated and in-house institutions to offer a wide range of specialized services. We strategically focus on projects in the food industry, the tourism sector, and intellectual, entertainment, and cultural events. We excel in intelligent planning and integrated services across all market segments.
haya dates
The Brand
The HAYA brand is positioned as a specialist in the import and export of curated specialty foods and delicacies, focusing on bridging the culinary distance between the Middle East and North Africa (MENA) and key Western markets, specifically Europe and North America, with a dedicated focus on Switzerland.
The brand name, HAYA, is an Arabic word meaning beautiful appearance and radiant grace. This feminine name reflects elegance, softness, and refined beauty, qualities that perfectly mirror the dates it represents: humble in origin yet rich in flavor and steeped in tradition.
The logo centers on simplicity, featuring a single, uninterrupted line that forms an abstract representation of the Saudi Arabian Palm. This palm is the visual anchor for Haya's identity—it is elegant without excess, deeply rooted yet refined, and stands tall with graceful confidence.
The Identity
The visual identity of HAYA Dates is deeply rooted in the natural authenticity of its product. The brand utilizes a deliberate three-color palette, with each shade carefully selected to directly represent one of the premium date varieties offered: SUKKARI MUFATTAL, SUKKARI GALAXI, MAJDOOL, AJWA, SAQI, MABROOM, and ANNBAR. This isn't a stylistic choice, but a commitment to realism—the colors are drawn directly from the natural, earth-toned hues of the dates themselves. This strategic alignment ensures the visual identity is an unfiltered reflection of the product, instantly communicating the specific variety to the customer and grounding the brand in the genuine, unadulterated beauty of the dates' natural form.
GRÜEZI SOUVENIRS
The Brand
Recognizing the vital role of souvenirs in one of the world's premier tourist destinations, Grüezi Souvenirs focuses on the Swiss gifts market. We offer exceptionally unique items designed to capture and represent the true cultural depth of Switzerland, from its majestic mountains and scenic sites to its many local attractions.
The Identity
The Grüezi Souvenirs logo is a modern visual greeting from Switzerland. The name itself, "Grüezi", is the Swiss German word for "hello".
The logo is composed of distinct shapes, each representing a key element of Swiss culture:
· A red square, referencing the Swiss national flag.
· A blue triangle, symbolizing the silhouette of the majestic Alps.
· A grey circle, A nod to the world-renowned precision of Swiss watchmaking.
· A yellow half-circle, A representation of the delicious Swiss cheese.
· A brown rectangle, evoking the iconic rich Swiss chocolate.
This visual language is supported by thin, clean lines, adhering to Swiss design principles of precision and minimalism. Together, the logo and typography form a cohesive, visual "hello" from Switzerland to the world.